Video Wars: GA(F)A move their war to the living room

In recent days we saw an escalation  between the GA(F)A, the 3 giants Google, Apple and Amazon which each offer both:

  • Electronic streaming video Products
  • Streaming video Platforms

For the consumer, these competing solutions are mainly complementary to have access to more offers with a minimal equipment: people will simply not buy a media-player for each catalog. In order to make each offer more attractive, we have seen in the past many fruitful collaborations such as those of Google making Youtube available on the Apple TV on day one.

But today, as the market gains maturity, the tensions reappear and each actor tries to use his strengths to his advantage to gain leadership.

  • Google uses the importance of Youtube to impose a video format and its devices linked to its content store
  • Apple uses its niche courted premium users to impose another video format and its devices linked to its content store
  • Amazon is blackmailing the availabilty of Apple and Google products in its e-commerce store to make its contents, brand and global store emerge even more.

Here is a small summary that details how each of the 3 GA(F)A process and is processed by the other 2 (click to see it larger):

How Apple, Google and Amazon process and are processed by the 2 others
How Apple, Google and Amazon process and are processed by the 2 others

All of this changes permanently of course. But thanks to the Perfektly service, without worrying about technical incompatibilities and political options, you will be able to always know which service is really available on which equipment and in which quality.

So, in 3 clicks, Perfeklty allow you to always make the right choice.

The Amazon Fire TV Stick finally available in France: The 7 key points!

Amazon Fire TV Basic Edition
Amazon Fire TV Basic Edition

Since 2014, many users have taken advantage of the Amazon Fire TV range to connect their TV. But in France, we had to wait until November 2017 to take advantage of a product specially designed for the forgotten countries : the Fire TV Stick Basic Edition.

In short:

(1) For what uses the Fire TV Stick Basic Edition of Amazon is perfect in France?

  • Watch HD movies/Unlimited series on Netflix or Amazon prime Video (free for Prime subscribers)
  • Watch the videos on Youtube
  • Watch the French TV live/replay with Molotov (new to 8/12/2017)
  • Listen to your  Spotify, Deezer or Amazon music library
  • Watch your own photos/videos stored on Amazon photos
  • Play beautiful “Casual games” 2d on big screen

(2) What makes Amazon’s Fire TV Stick Basic Edition really unique?

  • A “Big USB key” format as discreet and easy to install as the Google Chromecast
  • Unlike Chromecast, you don’t need a phone to navigate because of the remote control
  • A simple interface designed precisely for the remote control
  • A choice of over 4000 applications and games
  • A very good integration with the Amazon Ecosystem (Alexa, Fire tablets, Amazon Video, Amazon Music ...)

(3) where the Fire TV Stick Basic Edition of Amazon is available in France?

Amazon Fire TV Basic Edition
Amazon Fire TV Basic Edition

If you are interested in the details:

(4) What are the differences with the other Amazon Fire TV?

The Amazon Fire TV Stick Basic Edition actually results from the combination of 2 pre-existing products:
-The stick is the 2nd generation Fire TV Stick, launched in the fall of 2016 and quite efficient
-The remote control, meanwhile, comes from the first generation Fire TV Stick of 2014, without the voice recognition Alexa since it does not yet understand French.

It is for now the only Fire TV product available in France but this should change in 2018!

(5) Does the Fire TV Stick Basic Edition of Amazon have weak points?

  • The Fire TV Stick Basic Edition is, of course, only HD (1080p), no 4K
  • For political reasons, no access to content from the Google Play store or the iTunes movies store
  • The catalogue of applications in French is obviously reduced
  • In fact, some applications are missing for the time being like myCanal or Kodi
  • No Ethernet plug, it needs a good WiFi connection

(6) What are the good surprises of the Fire TV Stick Basic Edition?

But what’s Prime? An Amazon offer that allows you to enjoy:

  • Free shipping in 1 or 2 days on
  • Access to unlimited movies and series on
  • Free and unlimited storage of your photos
  • Free loan of a Kindle EBook per month

* The trick is therefore

  1. To test free Prime on 30 days-for the 18-24 years, this is here to test for free Prime over 6 months
  2. To buy during this time the Fire TV Stick Basic Edition at €39.99

(7) What are the alternatives, less than €100, to the Fire TV Stick Basic Edition?

Edit of 8/12/2017: Availability of Molotov for the Fire TV

Media Player: The biggest player may be not who you think

In the USA, Roku is the major player in market share. Amazon is second with its FireTV, followed by Google with the Chromecast range and Apple with the Apple TV.

But everything will be different soon with the new models coming for christmas by Apple, Amazon and Roku. Stay tuned !

source: Parks Associates